LinkedIn Talent Connect Conference

Fabrication for Talent Connect, LinkedIn’s yearly tentpole event, shaping the discourse around a better world of work at the Javits Center in New York.

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For this prestigious yearly LinkedIn conference, The Factory NYC was brought on by Tool of North America to put our skills in integrated technology on display and in rotation. We designed and engineered a floor installation composed of two structures with three rotating tri-vision graphic pillars each. As the pillars rotated imagery featuring key messaging celebrating the themes of the conference reflected to the crowd. Attendees of the conference were able to walk in between the constructed hall and snap a unique photo as the three pillars rotated smoothly in unison. 

For this event, The Factory NYC also designed custom podiums to house QR code scanners that read the QR codes printed on the exterior of coffee cups provided to the guests of the event.  When scanned at the podium, a uniquely generated message was displayed on a custom LED screen wall, also professionally fabricated by The Factory NYC.

Case Study Q&A: Josh Newman, Account Manager

Q: What was the purpose of the Conversation Studio? How did you work with the client to ensure their satisfaction with the fabricated elements?

A: Originally this was supposed to be a ‘soundproof booth’ with five-sided walls and a floor. Rubber gaskets were on all the walls, and there were going to be ducted hoods to make it very sound-resistant, or soundproof. And, as it happens with many different venues, our client was told that with a room of a particular size that has a ceiling and doors you have to have automatic fire suppression, meaning you can’t just have a fire extinguisher in there. It’s a good code thing. So we went from having an integrated back wall and sound booth to a standalone to a three-sided wall. This was an opportunity to find ways to help our client work with their end client and their choice of venue.

Q: What did the client ask for and what did we give them? How much work was put into the technical components of the pillars?

A: We gave them nearly exactly what they were looking for. Some slight changes in scale were taken into consideration. They looked for elements that could be brought in by The Factory but be installed by a union crew, and that’s very important. Ultimately, we made components that could lock together and the gears would mesh so that way, it didn’t matter who put it together. 

Q: How were the materials chosen for the pillars? Were there specific specifications and aesthetics we needed to achieve?

A: 1,000%. They wanted a mirror chrome or mirror stainless look on the base but they also wanted it on the pillars with transparent vinyl and transparent inks so you could see through some of the printed vinyl and see the reflections bounce back through the graphic itself. Real Chrome is very expensive. We were thinking about dibond but, to get the corners tight, we couldn’t guarantee that we could do it with our current methodologies. So we did plywood cores, skinning them with MDF and then laying them in this chrome-looking laminate. You can, from the side of these, get really tight to the corners and not worry about any kind of seams. Took a long time, but it looked good in the end.

The Factory also assisted in showcasing the original Podcast Network content of LinkedIn by fabricating a podcast booth that provided a space to display a live episode taping on-site at the conference. Beside the booth was a fabricated wall designed to hold headphones the attendees of the conference could utilize to tune in to the live recording, and the wall also held an LED screen displaying interactions made by the guests through a web app created for the event.

Photo/Video courtesy of Tool.